Instagram is in the midst of a lot of changes right now, but one it’s rolling out today may be music to some users’ ears.
The photo sharing platform announced that it’s bringing 60-second long videos to everyone. The limit is extending to more users today, and everyone should have it in the next few months.
Insta’s current vid limit is 15 seconds, which is more than a quick Vine hit but often not enough to let true creativity flow.
Instagram says the time people have spent watching video has ballooned by more than 40% in the last six months, part of the reason it wants longer clips to keep eyes glued to its feed.
And if you have an iOS device, Instagram is bringing back the ability to stitch together multiple clips from your phone’s camera roll to make one video.
It’s a good thing
While 60 seconds is a long time to fill if you don’t really have anything to show or say, I’m excited for the possibility of longer messages from other users, tutorials and closer looks at devices, like the iPhone SE techradar shot for our Instagram during Apple’s reveal last week.
There’s more changes aimed at letting your creativity shine to come: Instagram says the new 60-second limit is “one step of many you’ll see this year.”
- Here’s what’s new with iOS 9.3
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