Cranking up the contrast

BenQ GW2270

BenQ just added another monitor to its stable, the GW2270, a 22-inch display with a Full HD 1080p (1920×1080) resolution and 3,000:1 contrast ratio. Interestingly, BenQ claims the GW2270 offers the highest contrast ratio of any TN, VA, or IPS panel it’s ever offered.

We’re always skeptical of rated monitor specs because it basically boils down to an honor system, but for what it’s worth, it’s much more common to see a monitor maker report a 1,000:1 static/typical contrast ratio. Dynamic contrast ratios are the ones that are usually much higher, and so it is here with BenQ reporting it at 20,000,000:1. What’s the difference?

A contrast ratio represents the ratio of the luminance of the brightest to darkest colors a display can produce. Where dynamic contrast ratios come into play is when measuring the ratio based on the display adjusting the light output depending on the content. It allows for a greater range, and more importantly from a marketing standpoint, an inflated measurement.

Moving on, this isn’t a high-brow monitor meant to dominate the display scene. Just the opposite, BenQ is aiming for a “stylish design and visual comfort at a great value.” That translates into a fairly basic VA display with a 5ms GTG response time, T-shaped base with a polished black finish, and an assortment of technologies like BenQ’s Eye-Care, RevolutionEyes, and ZeroFlicker technologies, all of which are meant to reduce eye fatigue.

BenQ says the GW2270 is available now for $119.

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